The trend towards differentiation and functionalization of 1. webbing products is irreversible.

It is not difficult to see that the development of ribbon products has been significantly accelerated, the market cycle of new products has been shortened, the pace of the market has been accelerated, and the downstream requirements of ribbon enterprises on the ribbon industry have been continuously improved, requiring the ribbon industry to differentiate, functional product market share has been continuously improved. The market demand for ordinary webbing is becoming more and more stable, and the price of ordinary webbing is close to the cost, resulting in the profit space brought by ordinary webbing to the production enterprises is getting smaller and smaller, so the positioning of products should also be placed on differentiation and functionalization. However, due to the change of market supply and demand pattern, it will affect the development of the industry in the following two aspects:

1, ribbon industry product structure began to gradually adjust, product differentiation ratio is gradually increasing.

2, webbing the entire industry capacity expansion pace may begin to gradually slow down, making the survival of enterprises more difficult. Differentiated products will put forward higher requirements for enterprise equipment, technology and management, which not only needs larger financial support, but also the reserve of talents is particularly important. At present, only a few leading enterprises in domestic differentiated products can develop and produce them by themselves. For many small and medium-sized enterprises with relatively backward technology level in the industry, it will take some time to complete the product structure adjustment, in the short term, we do not have the ability to invest in the construction of differentiated product production lines, so it is impossible to produce on a large scale.

This requires everyone to work together to conduct multi-faceted exchanges in technology and management, and strive to break this bottleneck and shorten this process. In order to have room for development, the webbing industry must strengthen technical upgrading and personnel training.

2. mainland China has replaced Europe and the United States and other countries to become the world's largest webbing production base

The European and American markets have become the main export destinations of mainland China, including direct and indirect exports. At the same time, China has also determined that the mainland is the world's largest ribbon consumer market, so the prospects for China's ribbon industry are bright and competitive.

In the past decade, clothing, packaging enterprises, shoes, jewelry industry, gift industry and other enterprises have sprung up in China to take root and sprout, and the scale is growing day by day, which undoubtedly becomes the largest consumer group in our ribbon industry.

At present, while the output share of other countries in the world is gradually decreasing, the output of webbing represented by China is increasing by leaps and bounds. Take Sanding Ribbon Group as an example. In just 13 years, it has shown the miracle of having thousands of machines and has become the world's largest ribbon production base. This is the pride of our Chinese ribbon industry.

This change is mainly because China has a large number of cheap labor and raw materials, which has brought irreplaceable cost competitiveness to enterprises, and has also caused foreign companies to set up factories in the mainland. The increase of new production equipment, the improvement of production efficiency and technical level provide conditions for the transfer of the production center of the world webbing industry from Europe and the United States to China. This also determines that while opening up the domestic market, the pace of China's webbing production enterprises to enter the European and American markets will also be further accelerated.

3. establish a brand, technological innovation, improve quality is imperative

Although China's ribbon production capacity is large, China's textiles are still at the low end in the world industrial chain. The export products are mainly OEM, and the sample processing accounts for a large proportion, and the profit is relatively low. The requirements of downstream customers for the quality of webbing products are constantly improving, especially after domestic production enterprises integrate into the international market, foreign customers' demand for high-end products is increasing day by day, and technical trade barriers are facing challenges. This determines that China's webbing industry must carry out industrial structure adjustment, technological reform, cultivate independent brands and improve scientific and technological content, change the growth mode of textile industry, and improve the added value of products, this is an urgent problem to be solved in China's ribbon industry.

4. the relationship between China's ribbon industry and environmental protection is getting closer and closer

With the transformation of the mode of economic growth, the state's environmental protection policy requirements for products are more stringent, and people's requirements for the environmental protection quality of living environment and daily necessities are further improved. Coupled with the particularity of the production of the ribbon industry, the ribbon industry how to overcome the dye pollution, waste water pollution and product harmful substances exceed the standard and other issues put forward higher requirements.

Secondly, foreign markets not only frequently use green trade barriers to the textile industry, but also often check the pollution discharge of Chinese production enterprises to confirm whether the production enterprises enjoy national treatment. This is a wake-up call for our ribbon industry. If we want to enter the international market, we must deal with the relationship between enterprise development and environmental protection.